Conducttr Blog

The news that Cape Town could run out of water in 10 weeks’ time has prompted a lot of discussion about how this could happen.

In the BBC’s post on the 11 cities most likely to run out of water, it states “global demand for fresh water will exceed supply by 40% in 2030, thanks to a combination of climate change, human action and population growth”. Apparently 1 in 4 of the world’s largest cities are in a precarious situation regards having enough drinking water.

Public Awareness, Private Emotion

A greater awareness of how water is wasted or could be used more economically can definitely help but information alone is not enough to change habits (look at the smoking industry for proof).

Our belief is that storytelling and technology can be used to deliver a message with an emotional impact; and, as with our crisis simulations, it’s the emotional connection to the data that changes behaviour. To illustrate this, my colleague Belen Santa-Olalla has created DayZero ( a short interactive story in which you meet your future self in a world without water. Decisions you make today will impact advance or recede the final day the water runs out in your city.

Call To Action

DayZero is intended as a lightweight demonstration of the capability of storytelling and technology combined to engage the public in an important issue. An additional benefit of this approach is that the data collected reveals common misperceptions which can be used by municipalities to further improve and tailor their message.

If you think your city or country could benefit from our technology, drop as a line! // info [at] conducttr [dot] com

RoW: +44 207 193 4567 // USA: +1 415 287 4150

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