Here’s the presentation I gave at the Forum Transmidia event in Sao Paulo, Brazil. I argue that characters are the glue that allows audiences to connect with the story across platforms. Using our pervasive entertainment platform, Conducttr, audience activity allows behavioral segmentation to provide audience with personalized experiences.
Not only does personalized experience create engagement, it also creates discussion because audience segments discussion and compare their experiences.
Engagement-driven Narrative Design (or How to Build Discovery and Advocacy into your Transmedia Storytelling)
The first diagram in this post presents a virtuous circle for an interactive...