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Transmedia storytelling : Connected and Personalized

robert | December 11, 2011  ‐  3 Comments

Here’s the presentation I gave at the Forum Transmidia event in Sao Paulo, Brazil. I argue that characters are the glue that allows audiences to connect with the story across platforms. Using our pervasive entertainment platform, Conducttr, audience activity allows behavioral segmentation to provide audience with personalized experiences.

Not only does personalized experience create engagement, it also creates discussion because audience segments discussion and compare their experiences.

  • Maya

    Really great presentation as always Robert. It’s an interesting world out there right now. Have just seen a marketing webinar called multichannel marketing – Transmedia coined in the marketing world. Multiple audience touch points is becoming the norm

  • http://profiles.google.com/lichfieldgroup Caroline Gerardo

    Robert we need to meet sometime. Great presentation. There are even more possibilities

  • http://www.tstoryteller.com Transmedia Storyteller

    Thanks Maya and Caroline! Yes we should meet – maybe at Storyworld 2012 if not before?