Mike Quackenbush of Chikara talks to Robert Pratten about the world of pro wrestling and how Chikara created an elaborate and risky ARG to take the business to a new level.
A big thank you to Jen Keyes who brought Chiraka’s transmedia world to my attention.. and link to her blog post and this one about Chikara’s ARG.
Links to explore:
http://chikara101.com (requires login)
Download and Subscribe HERE or via iTunes
Create branded entertainment like Chipotle’s “Farmed and Dangerous” using Conducttr
Mike Quackenbush of Chikara talks to Robert Pratten about the world of pro wrestling...