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Transmedia and Augmented Reality

robert | October 14, 2010  ‐  5 Comments

This is a presentation I gave in Silicon Valley to a team exploring Augmented Reality (AR). The goal was to provide an overview of what transmedia was and then to suggest ways in which one might approach using AR as part of a transmedia experience.

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  • Anonymous

    I wonder if we are we going to see more of the LG Optimus 3D in the Augmented reality arena! – This new Android Smartphone MUST be a winner when AR is in question. Looking forward to seeing what is going to be developed for this cool phone using AR.

    Buy LG Optimus 3D

  • Anonymous

    Pretty cool information.  It would be neat to see AR take off.  Do you think it will really catch hold and become main stream??

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