The Band as a Brand – transmedia storytelling and music

robert | December 13, 2012  ‐  8 Comments

Robert Pratten talks to the Music Business School in London about how lessons from transmedia storytelling can be applied to developing a music artist.


Flaming Lips http://www.youtube.com/watch?v=RYT_t5y_9Qg
Beck Song Reader http://songreader.net/

Band as a brand from Robert Pratten