This presentation looks at the benefits of creating fictional experiences to engage with consumers online and offline, across a range of participation. It’s based on the work we’ve been doing recently with BTL Brands.
As a bit of fun, a few key slides were uploaded to Flickr prior to giving the talk and Conducttr instructed to tweet and publish the slides when given a cue. The cue was an incoming tweet with the match word “letsgobaby”.
From this trigger, given at the start of the talk, Robert was able to appear to be live tweeting while giving his presentation. We scanned the twitter stream afterwards and it’s great a got a reaction