Transmedia Blog

Transmedia podcast – The Black Watchmen

robert | September 17, 2014  ‐  No Comments

blackwatchmenPuppet Master Andrea Doyon talks to Robert Pratten (@robpratten) about the creation of The Black Watchmen persistent ARG.

At the time of recording the project is funded to $34,000 of it’s $40,000 goal on Kickstarter https://www.kickstarter.com/projects/division66/the-black-watchmen-game-and-comic-book


Download and Subscribe HERE or via iTunes

Physical Digital Storytelling

robert | September 12, 2014  ‐  No Comments


Congestion causes problems from damage to the environment to deaths from accidents and from ambulances not being able to make it through. For Learn Do Share in London we created simple demo to show how someone might generate conversation around the topic.

Imagine a Scalextric track in high street windows across the city where the drivers of the toy cars came alive on Twitter. The drivers tweet their fictional, dramatized journeys from home to work and reveal the perils of congestion. Using Conducttr, the toy drivers can respond to audience tweets and can change their replies and daily broadcasts based on real traffic flow, weather, air quality and any other real-world inputs.

In the demo we created, every tweet received by the driver caused the car to loop once around the track.


Prep the controller

We cut apart the Scalextric controller and superglued a servo motor to the trigger lever. Then sugru was used to hold the servo in place. And that’s pretty much all the physical prep that was needed.


We used an Arduino controller with a GSM Shield to get Internet access. Optionally an LED was added that stays red while trying to establish a data connection and turns off once connected. We found that it could sometimes take ages to establish a connection. We used the bluevia SIM that came with the shield and also tested with a Tesco mobile SIM which worked fine too.


The Arduino sketch rotates the servo to a “go” position to move the car and then back to a “stop” position to stop it. The length of time in the “go” position determines how far the car travels around the track. With a little trial-and-error we got the delay right for a full lap but found it had to be tweaked with each assembly because of friction between the car and track which varied the distance covered.

Please find below the circuit diagrams for the Arduino and you can find the code and further discussion at the Conducttr SkunkWrx.

Scaletric_bb Scaletric_schem

Participatory storytelling

robert | September 9, 2014  ‐  No Comments

Playing Card Template Single Card Poker:Layout 1 We’re delighted to release our Transmedia Card Deck for everyone to print, cut out and use at home! The cards are offspring of the Transmedia Playbook and intended to serve several purposes:

  • show how stories can be told with audience participation
  • develop creative muscles so that it becomes easier to include participation from the beginning.

We tested the cards in the office and then play tested twice – once at the Interactive Narratives meetup group and then again at Learn Do Share.

banner ad

Playing Card Template Single Card Poker:Layout 120140905_151358


In an interesting development to the card game we added sensor cards to represent real-world inputs that could be used as game mechanics for the participatory experience.






  1. Divide cards into two or three decks:
  2. characteristics, tropes and optionally sensors
  3. Draw two cards from each deck and leave face down
  4. Grab a story from http://ineedaprompt.com
  5. Start the clock and turn over the cards! Now create a participatory experience that tells the story from (2) using the cards from (1)
  6. After time has expired, player(s) reveals the experience


i. Use the card mat on slide 12 as a prompt for structured answers

ii.  Suggested time limits

  • Solo – 3 mins
  • Team that knows each other and knows transmedia storytelling – 8 mins
  • All other teams – 25 mins

iii. Check out the Transmedia Playbook if you’re unsure what any of this about! http://www.slideshare.net/tstoryteller/playbook-online-v10




Transmedia Podcast – Building a Bigger ARG

robert | September 3, 2014  ‐  No Comments

2014-09-03_17-32-48Presentation given by Robert Pratten (@robpratten) to the Alternate Reality Games conference (ARGFest) in Portland, OR.


Download and Subscribe HERE or via iTunes

Transmedia podcast – Freshers

robert | August 27, 2014  ‐  No Comments

feuten3Joris Hoebe and Tim Murck from Spektor (Netherlands) discuss the creative processing behind their successful transmedia experience Feuten (Freshers) which spun out from a Dutch TV show.

Interviewed by @robpratten

Download and Subscribe HERE or via iTunes

9 Transmedia panels at SXSW you ought to pick

robert | August 22, 2014  ‐  No Comments

The SXSW Panel Picker 2015 is now open!  Here’s our pick of the transmedia panels. We’re bunched them into

Publishing and Content Strategy

Rethinking Publishing: Our Success Story


Ok, this is one of our panels. Nataly Rios and Alison Norrington reveal the secrets behind The Chatfield hotel. We’ll discuss the opportunities that transmedia offers for the publishing industry:



  • Creating worlds filled with characters and storylines that coexisting on different platforms
  • Integrating books, webseries, blogging, social media and interactive games
  • How brands and sponsors can be incorporated into transmedia projects to boost audience engagement.


Distribution First – developing branded content

Brand Cinema panel will discuss the challenges that brands face in the digital and interactive worlds:

  • The possibilities that digital platforms provide for creating entertainment narratives and immersive experiences.
  • Innovation is the way to stand out, but how can brands use digital networks to create new and exciting content and products?



19Reinos – A Game of Thrones immersive experience 


This is another one of our panels. Belen Santa Olalla, Robert Pratten and Purificación González from Canal+ discuss the production and creation of 19reinos, the transmedia project that promoted the launch of season 4 of Game of Thrones in Spain:

  • Spain was converted into a battlefield through a massive referral twitter game, complemented by a webseries, live events, location based quests and social media activities.
  • Break down the creative process of an ambitious transmedia project.
    Discuss about how to design big immersive experiences that captivate and engage audiences.


Frankenstein vs Austen: Modern Interactive Stories 

Pemberley Digital will discuss their reinvention of classic stories:

  • Discuss the use of interactivity to engage with young audiences.
  • Use social platforms like Youtube, blogs, Facebook and Twitter to bring the characters to life.
  • Discuss the creation of multiplatform content and how pre-scripted and real-time narratives can coexist in an effective way.


The Paradox of Interactive Cinema: Screening + Q&A 

Nolan Funk and Máté Bede-Fazekas will discuss their experience and screen their interactive film ‘Two Strangers on a bar’:

  • Interactive film in which the audience will be able to use their phones to affect the plot and impulse the encounter of the two characters
  • Reflection about the intersection of interactivity and filmmaking
  • Discuss the different opportunities that interactive filmmakers have nowadays.

Watch here the interactive trailer of  ‘Two Strangers on a bar’: http://in.fm/v/ab?vid=V1kwGz 


Banshee & Transmedia: The Future of Television


This panel discusses Banshee, the first transmedia project for Cinemax:

  • TV series in which each episode has its own comic book that can be used to discover characters’ back-stories and unlock online content
  • The use of Vine platform to provide a glance to the characters’s lives, reflections and conflicts
  • Discuss new ways of engaging viewers by using technology and digital social platforms.



Swartzshield: a transmedia storytelling case

The awesome guys at http://www.spektor.nl/ discuss the immersive experience of Swartzshield:

  • Interactive project that takes the audience into the world of hacking and Internet freedom
  • Create awareness and consciousness about privacy and corruption
  • Discuss how gaming can be used to create a greater impact in audiences and to better explain social issues.


Interactive Media and Values Education 

Carnegie Mellon University discusses their experimental media class:

  • How can interactivity and transmedia projects ‘spark inquiry’ and provoke interest in social problems?
  • Discuss how to explore sensitive issues by making use of interactive media.


Creating Interactive Comic Books for Social Change 

Rattapallax will discuss their interactive comic book:

  • The project combines a graphic novel and augmented reality to address issues of gender-based violence
  • Discuss the use technology and art to initiate social change.

Transmedia podcast – Frequency – Parts 1 & 2

robert | August 13, 2014  ‐  No Comments

frequencyThis is the first time we’ve done a 2-part podcast but the information was too good not to share and too long for one episode 🙂

Writer/creator Leonie Reynolds talks about the creative, production and operational processes behind her 2hr pervasive game Frequency.

Interviewed by @robpratten

Download and Subscribe HERE or via iTunes


Issuu content controlled by Conducttr and NFC tags

robert | August 12, 2014  ‐  No Comments

This demo shows Conducttr controls the journey through an Issuu ebook. The ebook is a regular PDF uploaded to Issuu and made Unlisted.
A link to the book is then embedded in Conducttr widget which works with the Issuu API to control what happens on each page turn.

Come check us out the SkunkWrx at the Conducttr Conference


Behind the magic: The NFC sticker behind the card is written to with the word of the Conducttr trigger matchphrase.

20140812_115755 20140812_115749

How to Build a Bigger ARG

robert | August 11, 2014  ‐  No Comments

This is the presentation we gave at ARGFest in Portland, 2014.

Transmedia Podcast – Los ríos de Alice

Belen Santa-Olalla | August 6, 2014  ‐  No Comments



En este podcast conversamos con Arturo Monedero, creador del juego “Los ríos de Alice”, una hermosa aventura gráfica inspirada en las letras del grupo de música español Vetusta Morla. Recorremos su proceso creativo, su inspiración y el desarrollo de un proyecto multidisciplinar como este.


Page 4 of 16« First...23456...10...Last »