Transmedia Blog

StoryLabs Launched to Create and Educate the Next Generation of Storytellers

robert | August 25, 2010  ‐  No Comments

I’m delighted to announce that I’m one of the first wave of mentors in the exciting venture, StoryLabs! Here’s the official press release.
The concept is an international network of experts that can help the next generation of storytellers develop and launch successful emerging-platform and cross-platform projects.

While I’m delighted to be helping and advising Community members here for free on an adhoc basis, StoryLabs is a paid gig for me and storytellers/producers get an in-depth hands-on partnering  and training service. Please feel free to join the Community and discuss your transmedia projects here but if you later decide you’d like a more formal arrangement or maybe help from an expert in other fields such as Games, Mobile & Advertising then please make an official submission here.

Please click here for a little more detail on the process of project selection and what happens next.

Twitter Fiction Tool

robert | August 15, 2010  ‐  1 Comment

We’re pleased to present a small gift to the world of twitter fiction writers from us here at Transmedia Storyteller.

Click here to download it.

It’s a Word macro that breaks up your prose into handy 140 character bites.

How it works

  1. write or paste in your text into the document but leave in that first line that starts “CharactersPerTweet”
  2. click Convert button
  3. a new page or pages (depending on the length of your text) will be created with your text broken up into Tweet-sized chunks!
  4. cut and paste your Tweets from the Word document into your Twitter client and send as required.

Note: it’s not the fastest macro in the world… so be patient but it’s faster than doing all the calculations and editing yourself!

You have five variables to play with:

  • CharactersPerTweet – this is the number of characters you want to have per tweet (max is 140 with no hashtag – otherwise it’ll reduce the maximum characters by the length of the hashtag)
  • Hashtag - this will likely be the hashtag for your story. It’s attached to every tweet unless you leave it blank
  • BreakAtParagraph - this forces a new Tweet at the end of every paragraph before max number of characters has been reached
  • BreakAtSentance - this forces a new Tweet at the end of every sentence before max number of characters has been reached

When you click Convert you’ll get a handy pop-up for you to confirm the variables – change them if you need to!


This little macro is provided “as is” and is unsupported. It would be nice to get some feedback in our forum but I can’t promise it’ll ever be updated… or maybe we will ;) If you like playing with macros – please go ahead and modifying it but why not share it with everyone in the forum?

And of course we take no responsibility for any consequential use of the macro.

You are very welcome to share the document you download from us – and encouraged to share widely –  BUT be careful who you receive it from. If you download from us, it’s totally free of viruses. If you get it from a stranger…well.. it could have been tampered with. Be careful out there.

Newsletter #3

robert | August 12, 2010  ‐  No Comments

Ok, this is the first newsletter on the new site but the third since March when we first went public with our intentions.

So here we are. I want to thank all those who have already signed up for the beta trial and for their kind feedback and input into the Experience Designer we’re building now.

If you haven’t seen them already from Newsletters 1 & 2, the “brochure” we published on the service can be downloaded by clicking this link and the update on what’s in Release 1.0 can  be downloaded here.

Where Are We Now?

We had a few ups and downs and false starts with the coding which set us back a few months but we used the delay to once again redesign the user interface, making it even more easy to navigate, and we moved forward a selection of minor updates we’d planned for a Release 1.1 and put them into this first release.

Release 1.0 is now planned for Fall 2011 but I’ll keep providing updates as I get them.

About Release 1.0

It’s going to be a big leap forward for storytellers who don’t code. You’re going to get Twitter, Email, YouTube, Facebook, Bit.ly and Blog inter-working allowing all kinds of cool interactive fiction and cross-platform storytelling. You’ll be able to publish on scheduled dates or interactively (using “Triggers” in our jargon) – automatically posting a blog post when someone comments on your YouTube video or having two fictional characters talk to each other across Twitter! And loads more.

But it’s only the tip of the iceberg. We know that and we’ve got so much more in the pipeline but there comes a time when you have to say “let’s go with this” and then we’ll follow up with more later.

In the meantime, please feel free to email us questions, propose features and join the Community. In these early days of the market there are many who are going to need help and we can all help and support each other. When you join the Community you’ll use the same log in to access the Experience Designer and the Experience Designer will be accessible from your Community homepage.

Live Long and Prosper.

A Content Strategy for Audience Engagement

robert | August 10, 2010  ‐  3 Comments

Earlier in the month I wrote a piece for Culture Hacker on how to think about how to place content on a timeline of audience engagement. You can read the full article here but below is the abridged version ;)

View more presentations from Zen Films.

Hello Brave New World!

robert | July 23, 2010  ‐  No Comments

Welcome transmedia storytellers one and all!

While cross-platform entertainment may not be so new in all industries and parts of the world, it’s probably fair to say that it’s been the last 18 months that “transmedia” has grown from a glint in a bearded man’s eye to a global desire to connect with audiences and consumers in exciting new ways.

While many already lead naturally multi-platform lives – Facebooking while watching TV, texting while netbooking, YouTubing while writing, Kindling while traveling or checking in while eating – trying to connect these platforms in a directed, entertaining, profitable way remains problematic.

Three core problems for transmedia storytellers:

  • a lack of experience of telling transmedia stories
  • a lack of new models – business models, narrative models and game-based models
  • a lack of tools to manage the complexity.

Our mission is to address these problems. Our Experience Designer most obviously addresses the problem of a lack of tools but  inherent in the design is a desire to fix the problem of a lack of models.

While nobody can yet create a device to give someone instant experience (Joe 90‘s glasses excluded), we hope the Community will become a place for storytellers to hang out and share support and experience.

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