Transmedia Blog

Transmedia Podcast – Hal Hefner talks about the storyworld behind Gates

robert | February 18, 2013  ‐  No Comments

Hal Hefner is an artist and writer and creator of the comic book Gates – located at gatesthecomic.com
In this podcast Hal talks about the storyworld behind Gates and the community he’s building to support it.
Visit his personal website,  halhefner.com , to check out a weekly update for the Serpent Seed ebook development and for the I Never Sausage A Place that launches in March.
Reach Hal at…  hal |at| halhefner |dot| com

Download and Subscribe HERE or via iTunes

Transmedia Podcast – Murder in Passing

robert | February 12, 2013  ‐  3 Comments

Murder is Passing is a transmedia crime mystery told over 42 days on 300 digtial screens across 60 Toronto subway stations, daily newspapers, online video and social media.

Here’s the podcast where we speak to writer director John Greyson and co-producer Sharon Switzer who works for Pattison Onetop (the digital screens company) Arts Programming Curator.

Download and Subscribe HERE or via iTunes

Transmedia Podcast – Christy Dena & Authentic in All Caps

robert | February 5, 2013  ‐  5 Comments

Christy Dena talks about her audio-guided web adventure at the start of her crowdfunding campaign.

To help Christy raise the necesary funds, check out the project here: http://www.pozible.com/playauthentic

Download and Subscribe HERE or via iTunes

Active Story System – a design methodology for participatory transmedia storytelling

robert | January 15, 2013  ‐  4 Comments

We’re very proud to present our formal methodology for participatory transmedia storytelling.

Active Story System™ has been developed to service the needs of the creative & advertising industries in an era of attention scarcity, content abundance and multi-platform consumption. It’s  several things rolled into a coherent suite of tools:

  • a design process for creating participatory multi-platform story-experiences
  • a framework for commercial success that  is goal-oriented and integrates storytelling, engagement, social media & content strategy
  • a series of documentation templates & worksheets

What’s great about this is that it:

  • distinguishes storyworld design decisions from individual story design decisions
  • combines/integrates entertainment and marketing decisions
  • provides visibility of story structure and logic to navigate it
  • provides visibility of character development and player advancement
  • provides documentation templates and a series of worksheets to encourage structured thinking and fewer design decision mistakes
  • offers a practical organizational framework for the delivery of persistent storyworlds

For an introductory low price you can now buy an interactive PDF of the worksheets shown in this presentation. This allows you to write in the fields and print – click here to grab it Add to Cart

The Band as a Brand – transmedia storytelling and music

robert | December 13, 2012  ‐  8 Comments

Robert Pratten talks to the Music Business School in London about how lessons from transmedia storytelling can be applied to developing a music artist.


Flaming Lips http://www.youtube.com/watch?v=RYT_t5y_9Qg
Beck Song Reader http://songreader.net/

Transmedia Podcast – Numinous Place

robert | November 28, 2012  ‐  No Comments

Author and producer Mark Staufer talks about his interactive story Numinous Place and how it may or may not spread into our lives!

Important links…
Your interviewer as always: https://twitter.com/robpratten

Guest Mark Staufer


Download and Subscribe HERE or via iTunes

Transmedia Podcast – Alt-Minds

robert | November 28, 2012  ‐  No Comments

Alt-Minds is the transmedia entertainment experience from Orange and Lexis Numeriquehttp://www.alt-minds.com/

Robert speaks with Stephane Adamiak from Orange Content Division about how the project has been designed and executed – including the decision to make parts of the experience pay-to-play.



Full time Position: Product Manager

robert | November 26, 2012  ‐  No Comments

Deadline for application: 20th Dec

Location: East London & Soho, UK

Start Date: asap

Salary: Competitive

Transmedia Storyteller Ltd is a start-up at the cutting edge of new entertainment and marketing formats made possible by social networking and the trend towards branded entertainment and ubiquitous computing.

This is an exciting and challenging position working directly for the CEO who is an industry thought-leader. You must be comfortable working with a high degree of autonomy in a fast-paced, unstructured startup environment and be ready to take on any role if the need arises. If you’ve been heard to say “that’s not my job” then this really isn’t a job for you.

We wish to hire a Product Manager for our flagship product, Conducttr. This is a professional, cloud-based transmedia storytelling service for anyone who wishes to build interactive, cross-platform entertainment & marketing experiences.


  • Work with development team and clients to determine and communicate product strategy
  • Build a product roadmap and execute it
  • Identify market segments; create feature packages and pricing
  • Manage the product development process from conception through design, build, release, analysis and iteration
  • Develop marketing materials, pertinent for each market segment, including presentations, white papers, blog posts and live experiences that showcase Conducttr
  • Work with new and existing clients to help them design, implement and play-test their experiences
  • Test new features while in development and report bugs and improvements
  • Write proposals and respond to requests for information
  • Manage community outreach including support for hackathons, transmedia jams and so forth.


You have the following skills and attributes:

  • Either a recent graduate or up to 2 years experience in technology or marketing
  • University degree in Computer Science, IT, Engineering or Marketing
  • Outstanding written and spoken English
  • Creative problem solver & analytical thinker with attention to detail
  • Self-starter with positive, can-do attitude
  • Excellent timekeeping, time management and project management skills
  • Fearless use of Excel, Word & Powerpoint
  • Understanding of APIs, relational databases and object-oriented programming.


  • Understanding of the concept of spreadable media and practical use of social media
  • Knowledge of Alternate Reality Games (ARGs) or pervasive gaming
  • Enjoy playing or creating RPG/Adventure, strategy or board games (e.g.  Fallout 3, Bioshock, Mass Effect, Skyrim)
  • Experience in a creative field such as filmmaking, scriptwriting, theatre direction, transmedia storytelling or games design.

Transmedia Startup Weekend – getting started

robert | November 24, 2012  ‐  4 Comments

For those considering the transmedia weekend on Feb 1st, here’s my thoughts on how I would approach this creative challenge.

First let’s look at the rules (or “anchors” in my jargon):

a. theme must be about “The City”

b. tell a story across 3 platforms

c. one platform has to be physical found in the city

d. has to be built in 54 hours

e. should have a viable business model

You have two potential starting points:

START POINT ONE – experience first

Something about these anchors – particularly using the physical space –  implies I should be thinking “experience” before “story”. So that means I’m going to think of the audience goal and giving them something fun to do and then create a story to justify it. But it can’t be just anything to do so now I circle back to story and try to find the premise. What does “the city” mean to me? What do I want to communicate with this experience? Is it a place of disconnected lonely people? Is it an intriguing place with lots of hidden gems?

START POINT TWO – story first

A story comes to mind about characters who live in the city or control the city; or life in the city. What does “the city” mean to me? What do I want to communicate with this story? Is it a place of disconnected lonely people? Is it an intriguing place with lots of hidden gems?

For readers that get into this story, how can I take them deeper? How can I make the story contextual so that the city takes on a new meaning when viewed through the lens of my story? What might the reader do to experience the world of the story as though they were a companion to the protagonist?


I’ve listed a series of steps but these are iterative so once you’re at the end circle back to the start.

step 1: what do you want to communicate about the city? what’s the premise? (e.g. “city life corrupts” or “cities dehumanize people” or “cities collapse time” or “cities energize people” or “cities connect people” etc….)

step 2: sanity check: are there enough people who agree with this point of view to make this a financially viable project?

step 3: how will you express this in an experience?

step 4: where’s the money coming from? Will people pay to play this experience? Will the experience generate insights that someone else is prepared to pay for? Will someone pay to have their place of business included in the experience? Can I sell media/book/app/website? Is there a multiple of these that works?

step 5: sanity check! Read blog post on location-based games: few people actually bother to raise their finger to click a mouse or cross the street to buy a coffee so what’s the frictionless way they’ll connect to this experience?

step 6: read blog post on intrinsic motivations: how will the storyworld be designed to satisfy these human needs?

step 7: refine the narrative. Write the story that communicates the premise and supports the experience.

Once you have these down then we can look at the detailed design decisions.

Transmedia Planning

robert | November 17, 2012  ‐  12 Comments


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