Transmedia Blog

Transmedia Project Pitch Sheet

robert | May 23, 2013 ‐ No Comments

Simple one-sheet to help transmedia storytellers present their projects. The aim is to get some consistency of presentation so that those listening can “get it” more quickly.

Transmedia Project Pitch Sheet from Robert Pratten

Crisis Management Simulation

robert | May 21, 2013 ‐ No Comments

Corporations can find themselves in the midst of a public relations crisis at any time: many are ill-prepared and crisis teams frequently not adequately trained .

Using Conducttr, corporations can now train staff to deal with the unexpected using either their own custom-created simulation or an off-the-shelf template developed by our partners Crisis Match. Similarly, PR firms can develop their own simulations and offer clients exclusive repeatable, measurable training exercises without the labor-intensive and costly paper-based alternatives some offer today.

Conducttr makes any crisis feel real because it simulates communications from all of a corporation’s stakeholders and direct that communication to different crisis team roles – across mobile, email, Twitter, Facebook, blogs and so on. Unlike other simulation software, Conducttr frees the crisis team to work through a crisis by communicating and collaborating with each other rather than having their heads glued to a computer screen. Indeed, Conducttr-based crisis simulations don’t even need to be in a class room and team members don’t have to be in the same location.

Example – Blink Mining Crisis

Developed by Professor Mary Waller Ph.D. at the Schulich Business School. Professor Waller drew from empirical research and her experience in organizational behavior and team dynamics to design an intensive scenario, create content, administer the simulation and, post-simulation, analyze team performance and conduct an in-depth debriefing session with participants.

35 participants registers in teams of five as C-level executives. Each team represents a fictional mining company. The simulation runs for 2 hours.

At the start of the simulation, a bomb is discovered inside a mine. The teams must manage a successful resolution to the crisis by making crucial decisions every 8 minutes or so. Failure to respond in the allotted time results in participants being informed that a default decision has been made for them.

Seven characters representing external interests such as institutional investors, the press, the Government’s Minister of Safety, and angry workers contact participants via email, SMS, and Twitter. Conducttr also simulates a stock price feed reflecting the company’s changing share price as the crisis unfolds.

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Email info [at] tstoryteller.com to learn more about Conducttr.

Transmedia Podcast – Wastelander Panda

robert | May 15, 2013 ‐ No Comments

Wastelander Panda is a post-apocalyptic tale about the survival of Wasteland’s last remaining panda! Interviewed are producer Kirsty Stark, writer/director Victoria Cocks and Marketing/Distribution producer Ella Macintyre.

Podcast discusses the crowdfunding, distribution and writing process as told to @robpratten

http://wastelanderpanda.com

Download and Subscribe HERE or via iTunes

Mozilla Popcorn and Conducttr

robert | May 12, 2013 ‐ No Comments

On Saturday, Belen and I attended a day’s introduction to Mozilla Popcorn. We separated into different teams and explored with others the possibilities offered by Popcorn Maker. Below is a remix of the result of my team’s collaboration. In this example Conducttr is responding to tweets with character thoughts.

While Popcorn Maker is easy to use and very quick to create prototypes, right now I feel that the best is to be had via popcorn.js and the employment of a developer.

For example, I managed to create a basic video timeline trigger using the Conducttr API with an “unauth” request and the popcorn.js plugin Code and method getJSONP. This simple ping could be used to count how many viewers reach x seconds into the video or to publish a tweet etc.

Transmedia Podcast – Fernando Marías

robert | May 9, 2013 ‐ No Comments

Hoy en entrevistamos a Fernando Marías, escritor y novelista español que publicó “El silencio se mueve”, la primera novela transmedia en España. Publicada en 2010, hoy podemos echar la vista atrás y hacer análisis del proceso creativo, la acogida del público y del avance del fenómeno transmedia en los últimos años.

Entrevista por Belén Santa-Olalla, @Belen_Santa

Descargar o suscribirse AQUÍ o vía iTunes

Transmedia Podcast – El Cosmonauta

robert | April 30, 2013 ‐ No Comments

Estrenamos podcast en español, y para ello, entrevistamos a Nicolás Alcalá, director de El Cosmonauta y miembro fundador de Riot Cinema Collective, con motivo del próximo estreno en salas de la película.

Charlamos sobre la narración transmedia, el proceso creativo de un proyecto de esta envergadura y el papel decisivo que ha tenido el espectador en su realización.

Entrevista por Belén Santa-Olalla @Belen_Santa.

Download and Subscribe HERE or via iTunes

El actor y la narración transmedia. Parte 1

Belen Santa-Olalla | April 29, 2013 ‐ No Comments

Este es el primero de una serie de posts que examinan el rol del actor en una experiencia transmedia. Vamos a analizar cómo el actor se convierte en colaborador junto con el escritor y el público en la creación del personaje y qué consecuencias tiene este nuevo proceso creativo a la hora de elaborar historias.

Antecedentes

Las narraciones transmedia están revolucionando la manera en la que el ser humano cuenta historias. Desde el principio de los tiempos, las historias han cobrado vida a través de los personajes, que se han vuelto de carne y hueso gracias a los actores. Durante siglos, se han desarrollado técnicas especificas para la interpretación del actor, pero nunca se ha planteado la validez de estas técnicas en el nuevo escenario transmedia en el que el universo narrativo se expande, se profundiza, se ramifica y se propaga a través de diferentes medios y formatos. ¿Cómo afecta este nuevo horizonte al trabajo del actor? [...]

[Puedes leer este post completo en www.universotransmedia.com]

Acting and Transmedia. Part 1

Belen Santa-Olalla | April 25, 2013 ‐ No Comments

This is the first of a series of blog posts that look at the role of the actor in a transmedia experience. We examine how the actor becomes collaborator with the writer and audience in the development of a character and what this might mean for everyone.

Background

Transmedia storytelling is changing the way we create stories. From the beginning of time stories were brought to life through characters who become flesh and bone thanks to actors. For centuries, new acting techniques have been developed but their validity has not been proved within a transmedia scenario. That is, one in which the storyworld expands, gets deeper, branches and spreads across different formats and platforms. How does all this affect the work of the actor?

Elaborating a complex transmedia storyworld takes a lot of work to develop plots, locations, conflicts, mythologies, languages, internal rules… We get to know these elements through the characters of this universe. For live performances, it is important to define the role of the actor in the creation of this storyworld from the beginning.

Writer-Actor-Audience Collaboration

In a traditional theatre play, it is the writer who creates the character, and later on, the actor who takes possession of it. However, someone else wrote the lines she is saying. In a transmedia creation, boundaries are not that neat. The actor of this kind of experience starts from an existing text, but the importance of audience interaction and its degree of engagement can change the story on-the-go. The actor plays a more active role then, since from now on, she is going to be co-writer and co-creator of the character. In this fashion, this construction should be planned from a more collaborative perspective, in which the character gets nurtured an enriched not only by the writer but also by the actor’s contribution and maybe the audience.

Traditional Creative Workflow

Transmedia Creative Workflow

Character participation bible

To enable and make possible this co-creative process, we need a more dynamic character bible that establishes a set of guidelines for the actor. She must follow these rules and the character’s lines when the storytelling allows her to, but must envision a more flexible point of view for non-predicted scenarios. The actor must get to know her character in depth and be capable of embodying it anytime, not to leave its destiny to random improvisation, but to set an active listening and fast response within the character’s parameters.

In the same way the actor lends her body and face to the character, the decision about who will represent its virtual persona in social media has to be made from the beginning. Either the actor or the writer being responsible for that, it is obvious that we have an extraordinary necessity for a neatly maintained and updated character bible, in order to avoid inconsistencies and incoherencies.

This document, the product of the collaboration of writers and actors, will describe the best of both worlds regarding character construction. Writers will establish tone, background, and language, that is to say, how we perceive the character from the outside; while actors will establish objectives, deeper inner conflicts and behavior construction, that is to say, how the character is inhabited from the inside. Both dimensions are valuable for character development and consistency across social media and live performances.

The character arc is ideally defined from the outset and should be complemented with a timeline that foresees any interaction between character and audience in any platform. It is vital to synchronize turning points and milestones within the character’s development among the different media it is using to communicate, so that its evolution through time and narrative is coherent.

Working within different narrative structures

Regardless of narrative structure, stories are always consumed in a linear way since the audience cannot experience them any other way (until there is time travel!).

Let us examine some narrative structures frequently used in transmedia storytelling:

1. Branching narratives.
These stories offer different versions or branches of the story according to decisions made by their characters. Those decisions can be or not influenced by audience interaction. In these narratives, the actor explores different alternative events according to different possibilities. These stories are very enriching for the character but the actor has to be all the time fully aware of the branch she is inhabiting and she has to explore different character’s arcs according to the chosen alternative, which is why improvisation alone (without knowledge of the character timeline) is not recommended for these narratives.

2. Interactive linear narratives
These are stories that do not branch but offer opportunities for interaction with the audience – either to test their opinion or to engage them with game mechanics. However, audience decisions do not alter the narrative timeline. In these structures, actors may include some references to the audience interaction within the established narrative but never abandon the sole narrative timeline. This allows for improvisation that creates the illusion of a branching narrative.

3. Open storyworlds
These stories are those in which the audience journey is determined by the audience. In these narratives, content is layered across different platforms and how the audience navigates from one to another is related directly to their decisions and their engagement. Content is interconnected in a sort of neural network, so there is no traditional setup-conflict-resolution scheme. These pieces are individual stills, singular frozen scenes across different platforms of the same moment in time.

In these stories, actors must be open to a character whose development is not determined by a pre-scripted narrative flow, but by the unique audience journey through the storyworld. Since entrypoints to the storyworld can be anywhere, the actor has to work in each scene / audience interaction as a self-contained unit, independent from other scenes/ interactions – leaving the audience to “connect the dots”. In this type of acting, the actor explores the ‘here and now’ of the character, and not how this is inserted within a broader arc of construction.

Narrative Timeline for Actors in an Open Storyworld