Transmedia Blog

Webinar! Drive people to your webseries using transmedia storytelling

robert | February 25, 2015  ‐  No Comments

2015-02-25_09-14-28Tuesday, 3rd March  9 am PST / 2 pm EST / 7 pm London.

Moderator: Nataly Rios, @natygoico

Christian Viel, showrunner for Heroes of the North.

Carrie Cutforth-Young, Professional storyteller.

Stephanie Michelle Scott, Wildfire Effect Social Media Engagement.

Robert Pratten, CEO Conducttr.


Three ways to Join:

  • Send an email to training [at] conducttr [dot] com with Subject heading: Get Fans
  • Tweet us at @tstoryteller with your email address and hashtag #getfans
  • Send us an SMS to +1-718-395-7793 with your email address and hashtag #getfans

Creating a web series?

Building an audience is a major issue. What are the best strategies to build an audience and get them hooked? How can you approach your audience in a creative, fun and captivating way? How can you stop your web series taking over your life?!

Join this webinar and learn how to use transmedia storytelling to build and engage your audience by making them part of your storyworld.

Who should attend?

Web series creators, filmmakers, producers, showrunners, writers or anyone who wants a build a massive audience without a massive advertising budget.

JOIN US to chat with web series creators, social media experts and transmedia storytellers.

Conducttr Feature Catalogue

robert | February 25, 2015  ‐  No Comments

Conducttr Conference 2014 – the videos & presentations

robert | January 25, 2015  ‐  No Comments

The past week we’ve been pushing the videos from last October’s Conducttr Conference.

The playlist below holds the first batch and the remaining videos will be published this coming week. Please be sure to checkout our Slideshare channel too for the matching presentations http://www.slideshare.net/tstoryteller

Conducttr, Retro Tech and Community Work in Wales

robert | January 12, 2015  ‐  No Comments

Thanks go to Chris Mog  for this great guest post!

p1In Summer 2014 Get Caerphilly Online (an initiative of the Welsh Governments Communities 2.0 digital inclusion programme) came up with the fab idea of running a retro tech exhibition.

The work to date had been all about getting people online in order to reap the social benefits plus of course address issues around social justice and poverty but what if we got a load of old tech and engaged people that way? Thankfully there were a few key people within the initiative (alone music and harri80 particularly) who had experience of running this kind of thing as well as a perhaps unhealthy interest in all things retro…

Anyway, we went ahead and asked people in the community to have a dig around their attics and see if they had anything that might be of interest – the response was frankly astounding – old atari consoles, spectrums, C64s, handhelds, cameras, projectors, walkmans (walkmen?), BBCs, Acorns, Binatone consoles, proper old mobile phones to name but a few.

Our aim was to get as many of these machines working so the exhibition could be as hands on as possible complete with lunchtime talks on the history of handheld gaming, home computing through the years and chiptune. The great thing about this event in the end was seeing families turn up with their kids and saying to them with massive smiles ‘See? We had cool technology too!’

p2For me, interactive type stuff had been on my mind since I had been lucky enough to learn about Conducttr at a hack week in Cardiff as part of the PlayArk game festival in 2013.


So I thought to myself ‘Wouldn’t it be good if people to ‘talk’ to some of the exhibits?’…and thats we did.

Using Conducttr and Twilio we were able to get 5 of the machines to text and make voice calls to visitors with information about their history as well as music from some of the ‘classic’ games they played. This was a great addition to the exhibition especially as we were able to give the machines a human voice that told their story about their place in the history of computing – especially when we could make the C64 a bit uppity with its ‘superior graphics and sound’.

p3All round great fun and a really nice way to engage communities, families and multiple generations in technology! I do think my favourite talking exhibit was the Compukit UK-101 from 1979 donated by a member of the community. An awesome bit of kit computing with a huge 8K of RAM plus a ‘rub out’ key as opposed to DELETE.

As a result of this exhibition and the interest that has been shown by other communities here in Wales we’ve set up a new collective called HELOWORLD (thats not a typo, its Welsh!!!!).

p4We’re hoping to provide more creative and interactive experiences for communities here in Wales and the wider UK including work with national bodies to create immersive and interactive experiences based around place, heritage and culture.

As for the retrotech exhibitions, the next stage is to start looking at how we can continue to use Conducttr (especially the API functionality) to trigger events within the exhibition!!!

We would like to thank Rob and the team at Conducctr for providing us with the opportunity to try out a new approach in the community that lends itself so well to the work that we do and offers so much potential in terms of digital community work!

Last thing…..we also made a vid of the event thats worth a watch just to see the smiles!!!

Transmedia Podcast – “Two Strangers Meet in a Bar”

Nataly Goico | November 13, 2014  ‐  No Comments

TwoStrangersNolan Funk and Máté Bede-Fazekas talk to Nataly Rios (@natygoico) about their experience developing the interactive film “Two Strangers Meet in a Bar”, in which the audience collectively decides the path of the story. They discuss the process and challenges of creating such an innovative experience coming from a non-interactive background, and converse about the creative possibilities that interactivity and transmedia offer.

Download and Subscribe HERE or via iTunes

Watch here the Interactive Trailer for the film:
Strangers Still 2






And follow “Two Strangers Meet in a Bar” Facebook page here:



nolanrfunk [at] gmail [dot] com

mate.bede.fazekas [at] gmail [dot] com






Transmedia Podcast – Phrenic World

Nataly Goico | November 5, 2014  ‐  No Comments

the-doll-tweet-startMike Vogel (@mikev) talks to Robert Pratten (@robpratten) about moving from films to transmedia and the development of Phrenic World (@PhrenicWorld).

Check Phrenic World here: http://phrenicworld.com

Download and Subscribe HERE or via iTunes

Watch Phrenic Origin: (First 7 episodes)

Also, listeners should go get themselves screened at Life Identical ; )

Screen Shot 2014-11-03 at 10.18.40 PM



Transmedia Podcast – My Preschool Monsters

Nataly Goico | October 29, 2014  ‐  No Comments

itunes picHoy charlamos con Fernando Alcaraz, productor de My Preschool Monsters, enfocado al público pre-escolar y ganador del premio Mejor Proyecto Transmedia Nacional en el Festival 3DWire 2014. Tratamos sobre temas como los juguetes conectados, las estrategias de distribución y el recorrido de una historia multiplataforma.

Entrevista por Belén Santa-Olalla, @Belen_Santa

 Download and Subscribe HERE or via iTunes




Transmedia Podcast – SYNCSELF2

Nataly Goico | October 14, 2014  ‐  No Comments

460-_10012991Nataly Rios Goico (@natygoico) talks to digital artist and filmmaker Karen Palmer (@thisisIF) about her interactive parkour film SYNCSELF2. They discuss the process of writing and producing a film which involves wearable technology and that puts the viewer at the centre of the experience.



Download and Subscribe HERE or via iTunes

Website: http://theblog.syncself.co.uk

Emotional Connections, Conducttr & the Metaware platform

robert | October 11, 2014  ‐  No Comments

  • metaware buzzerIn our quest to turn the world into a storytelling platform, we’re connecting Conducttr to the Metaware platform. The technology gives us a tiny microprocessor to embed in clothes, wristbands, toys and such like and allows Conducttr, via a mobile app, to access:
  • Accelerometer motion data
  • Ambient temperature
  • Detect user input
  • Control onboard LEDs
  • Vibrate a buzzer/motor

Most discussions about the Internet of Things (IoT) and wearables focus on utility apps and fitness apps. It seems there’s very few people thinking about entertainment and educational possibilities of this. social device network

The diagram below illustrates what I’m calling a “social device network”. It allows friends, families, communities, ad hoc groups and teams to be connected in emotional, gentle-touch ways where the ambiguity of a vibration or the color sequence of an LED  says more than a blog post of a Facebook status update.

They’ll be more on this at the Conducttr Conference on Friday Oct 17th in London, England. In the meantime, please feel free to download the different but somewhat related datasheet on storytelling for smart cities.



5 Storyworld Development Mistakes that’ll Kill your Project

Nataly Goico | October 8, 2014  ‐  No Comments

Storyworld expert and founder of Bellyfeel, Krishna Stott, discusses 5 crucial mistakes people can make when developing a storyworld for their projects.

We are happy to have Krishna giving a Storyworld Development Surgery at Conducttr Conference, where he will provide consultancy to anyone interested in developing a rich storyworld and transmedia projects.

5-pkm5 Project Killing Storyworld  Development Mistakes

by Krishna Stott


Transmedia is a very exciting area to work in; creatively thrilling with the potential to reach a vast audience across different devices and platforms.

But it’s hard work too – make no mistake. And so it’s a good idea to use structures, tools and techniques that are proven to work already, to help you create, develop, produce and deliver your Transmedia project.

This article will uncover the common mistakes that Transmedia Producers have made already – and you can discover techniques that will allow you to work with greater flexibility, creativity and opportunity.

So without further ado…


1 – If It Ain’t Got A Storyworld…

Then it’s probably not Transmedia. Mistake number 1 is not having a Storyworld.

It is crucial that you create a Storyworld as part of your writing and development process. Storyworld’s allow you and your story many more opportunities to connect with your audience; both creatively and business wise.

And that’s why we’re here right?


2 – Too Much Expansion – Not Enough Limitation

When you “get” the idea of Storyworld Development, it can be incredibly stimulating, and your imagination may well run away with you. Expansion of your story and characters is all part of the Storyworld Development process – but it can also mean free flowing chaos.

So you need to set limits and it can be helpful to put these boundaries and borders on your Storyworld.

Restrictions are also part of the creative process so it’s win-win!


3 – Writing Only – No Visuals

There will be lots of writing, notes and lists as you develop your Storyworld. But also try to visualise your world with drawings and diagrams too.

These visuals will be an aid to collaboration with your team as you can share and discuss the shape, direction and concepts you are planning.

Also the visual development can be better way to discover hidden aspects and natural flows within your story.

At Bellyfeel we always have a roll of lining paper and some markers to hand.

Here’s a snapshot of a previous project.


4 – You Don’t Visit Your World

The esteemed film maker and storyteller extraordinaire Stanley Kubrick once said,

“The truth of a thing is not in the think of it but in the feel of it”.

And he was right.

With Transmedia it’s hard when you’re starting out not to not to over intellectualise your ideas and approach. How can you get the FEEL of your world rather than the THINK of it?

It will help to imagine going to your Storyworld. Take a walk and smell the roses. Look at the people, places and things within the world.

Do you like it there?

Does it feel like there’s something about to happen?


5 – Not Starting A Storyworld Bible

If you’re going to go to this much effort to create a compelling Transmedia story then why don’t you start to organise the material you’re generating into a proper Storyworld Bible?

This is like a show bible that you would get for a TV show, but enhanced to include the different technology, audience and game elements that a Transmedia story will usually include.

If your project suddenly gets picked up and requires you to move quickly to respond to a funding, production or audience request – then you run the risk of bringing everything to a halt if you have to organise the project at that stage. Best to start as you mean to go on – with a Storyworld Bible.

A Storyworld Bible will arrange the Storyworld information properly and allow for easy sharing, expansion and rapid development.

Did you know all 5 of these “Project Killing Storyworld Development Mistakes”?


More Help

These techniques for creating robust Storyworlds and exciting Transmedia stories are part of a toolkit we use daily at Bellyfeel to create compelling Transmedia and Multiplatform stories.

The techniques are what allow us to turbo charge our story experiences and help our many clients to get their stories out; efficiently and without wasting valuable resources.

As part of our ongoing collaboration with Transmedia Storyteller we are hosting a number of free Storyworld Surgery consultancy sessions at the Conducttr Conference on the 17th October 2014 in London. These sessions are a chance for you to get our consulting expertise for free. We will apply our strategies and techniques to create solutions that help you and your project reach your intended audience profitably on all devices and platforms.


The Conducttr Conference

If you want to get a free Storyworld Surgery with us you must attend the conference:


If you’re coming, then book a Storyworld Surgery here:


Download PDF here.

Article Author

Krishna Stott is a story and technology pioneer who has been pushing back boundaries in storytelling and media business for 15 years. He has worked on dozens of Interactive and Transmedia Storytelling projects. His interactive film Crimeface won 2 Webby Awards (Oscars of the Internet) in 2008. Since then he has helped numerous media companies and individuals to multiply audience size and increase revenue using new devices and platforms.








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