This document explains:
- how to identify your audience
- what engagement means and how to measure it
- how to be selective with your content in order to optimize your time and money.
Please enjoy and feel free to share.
Audiences Engagement and Content Strategy for Transmedia Storytellers
The Audience Ecosystem: Ensuring the Longevity of Transmedia Experiences
This post continues from an earlier post here. Hence that’s why the figure...