I follow @dancall on Twitter and I noticed a tweet to the Adidas campaign #hitthewinner which ran back in July. The campaign and results are explained in full here but the video below gives a quick intro to the user experience. In a nutshell, spectators try to guess the zone of the tennis court that Andy Murray will hit the winning ball.
Creating this in Conducttr is very straightforward and – as I demonstrate – can be created in under 10 minutes without any coding.
This video explains the concept and the rules.
This video explains how to create a similar experience using Conducttr
Transmedia Podcast – Edit
Edit is a three-episode webseries that asks the audience to re-cut parts of the video...