Conducttr Blog

Corporations can find themselves in the midst of a public relations crisis at any time: many are ill-prepared and crisis teams frequently not adequately trained .

Using Conducttr, corporations can now train staff to deal with the unexpected using either their own custom-created simulation or an off-the-shelf template developed by our partners. Similarly, PR firms can develop their own simulations and offer clients exclusive repeatable, measurable training exercises without the labor-intensive and costly paper-based alternatives some offer today.

Conducttr makes any crisis feel real because it simulates communications from all of a corporation’s stakeholders and direct that communication to different crisis team roles – across mobile, email, Twitter, Facebook, blogs and so on. Unlike other simulation software, Conducttr frees the crisis team to work through a crisis by communicating and collaborating with each other rather than having their heads glued to a computer screen. Indeed, Conducttr-based crisis simulations don’t even need to be in a class room and team members don’t have to be in the same location.

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Example – Blink Mining Crisis

Developed by Professor Mary Waller Ph.D. at the Schulich Business School. Professor Waller drew from empirical research and her experience in organizational behavior and team dynamics to design an intensive scenario, create content, administer the simulation and, post-simulation, analyze team performance and conduct an in-depth debriefing session with participants.

35 participants registers in teams of five as C-level executives. Each team represents a fictional mining company. The simulation runs for 2 hours.

At the start of the simulation, a bomb is discovered inside a mine. The teams must manage a successful resolution to the crisis by making crucial decisions every 8 minutes or so. Failure to respond in the allotted time results in participants being informed that a default decision has been made for them.

Seven characters representing external interests such as institutional investors, the press, the Government’s Minister of Safety, and angry workers contact participants via email, SMS, and Twitter. Conducttr also simulates a stock price feed reflecting the company’s changing  share price as the crisis unfolds.

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Build your own simulations with Conducttr

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