» 2012 » February

Position available: Conducttr Evangelist

robert | February 8, 2012  ‐  No Comments

Location: London (Soho), UK

We’re seeking to hire a recent graduate on a 6 month contract to work with the Conducttr marketing & product development team in Central London, UK.

Conducttr is a transmedia production tool for those who wish to build personalized, cross-platform experiences.

This is an awesome opportunity to gain practical experience of designing and implementing engaging, participatory experiences across a range of integrated platforms including print media, web video, TV, feature film and mobile.

Your project will involve:

  • developing a range of marketing materials, pertinent for each vertical market, including presentations, white papers, blog posts and live experiences that showcase Conducttr
  • working with new and existing clients to help them design, implement and play-test their stories and experiences in Conducttr
  • testing new Conducttr features while in development and report bugs and improvements
  • writing proposals and responding to requests for information

How to Apply

Please email (info [at] tstoryteller.com) a short covering note with links to your LinkedIn profile and any projects you’ve worked on or blogs you write

Our wish list of skills/experience you could have…


  • Excellent written English
  • Positive, can-do attitude
  • Excellent timekeeping, time management and project management skills
  • Fearless use of Word & Powerpoint (Excel a plus).


  • Transmedia storytelling or games design experience
  • Understanding of the concept of spreadable media and practical use of social media
  • Interest and enthusiasm for new technology and its application to transmedia storytelling
  • Enjoy playing or creating RPG/Adventure, strategy or board games (e.g.  Fallout 3, Bioshock, Mass Effect, Skyrim)
  • Enjoy reading books or writing stories
  • Speak and write in a second language – pick one or all of the follow French, Spanish, German, Portuguese 😉

Qualifications – any or all of the following or explain why your experience trumps a formal qualification:

  • Transmedia-related undergraduate or post-graduate degree
  • CIM diploma or undergraduate marketing degree
  • Mono-media storytelling qualification (e.g. scriptwriting, creative writing, games design)

Participation should be the heart of transmedia storytelling

robert | February 5, 2012  ‐  6 Comments

There have been a couple of recent posts from others on transmedia and on participation. For me, participation is where the audience “does something” – however small that “do” might be. Those other posts argue that participation is co-creation… but we already have a word for that, it’s called co-creation. For me, participation is also voting for a poster design or gathering in a park to role-play or sharing a link.

To me, participation is a spectrum of activity that starts with doing something with your limbs (fingers included) and not just your eyes or ears.

I stayed away from the big 2011 debate of “franchise” vs “portmanteau”  because I don’t think forming factions is helpful. However, to me it’s quite clear that even a franchise needs to find a way to enable participation.

The presentation below I presented last week to producers attending CineMart, part of the Rotterdam International Film Festival. These guys want to make feature films. They don’t want to make ARGs or apps but they do need to raise finance and they do need an audience to see their movies. So you might say this is a “franchise” situation – a fixed media platform (feature film) with no scope for the audience to co-create.

Yet, as I explained, the filmmaker touches the audience with a range of media – flyer, poster, teaser, trailer, website, Facebook page, Twitter, festival screening, theatrical release, download, DVD, merchandise… and maybe more. Why not build participation across these platforms? There’s no prospect of the audience re-writing the feature the film – that’s set in stone, I get that – but with all these opportunities to engage why continue with “push marketing” when you could be using “pull marketing”. Why not leverage what you do best – storytelling – to make the audience a stakeholder? Write a participatory layer around the feature that extends into that other media – using those other platforms as initial entry points to hook the audience into the storyworld (or, after the hook, to retain and reward).

Finally, some producers might argue “this sounds like marketing and I only have a production budget – where’s the money coming from?”. Hmm.. to which I respond, the cast  is one of the first marketing decisions you make and it’s paid for by the production budget.You don’t shoot the movie and then wonder who’s going to headline, right? So you need to think about how you will enable and empower audiences to recommend your movie and write the script for this – and implement it – before production. Why wait until you have a completed movie that nobody knows about before realizing you need to spend money on building the audience? Don’t think of attracting an audience as “marketing” but instead think of it as storytelling on social media and it’ll be more fun and more rewarding (in all ways).

Transmedia for Filmmakers

Conducttr at SXSW

robert | February 1, 2012  ‐  No Comments

I’m very  proud to announce that Conducttr has been selected by the UK Department of Trade and Investment to represent British innovation at SXSW Interactive.

If you’re an agency, brand or content business (publishing, movies, comics, TV, web, games) and want to engage, retain and develop deep relationships with your fans/consumers – using transmedia storytelling – then please don’t hesitate to get in touch and let me show you how you can deliver personalized, cross-platform experiences that affect the bottom line. I’ll be in San Francisco March 5th-7th, at SXSW March 8th – 13th and in NYC March 15th-16th.

Conducttr : the transmedia production tool to deliver personalized, cross-platform experiences that drive conversation and engagement. It’s cheaper, faster, scalable & manageable and there’s no coding.