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» 2011 » October

Open Storyworlds and Branded Experiences

robert | October 29, 2011  ‐  No Comments

This presentation looks at the benefits of creating fictional experiences to engage with consumers online and offline, across a range of participation. It’s based on the work we’ve been doing recently with BTL Brands

Open Storyworlds and Transmedia Brand Experiences

View more webinars from Robert Pratten
As a bit of fun, a few key slides were uploaded to Flickr prior to giving the talk and Conducttr instructed to tweet and publish the slides when given a cue. The cue was an incoming tweet with the match word “letsgobaby”.
From this trigger, given at the start of the talk, Robert was able to appear to be live tweeting while giving his presentation. We scanned the twitter stream afterwards and it’s great a got a reaction ;)
And this too.

Participation – Being In the Splash Zone

robert | October 7, 2011  ‐  No Comments

Thought I’d share this graphic as a way to think about participation in experiences – online or offline.

partcipation splashzone

At the center of the diagram is the performer or storyteller. When I created this I was thinking about the whale at Sea World :) But it could equally be a comedian at a comedy club.

In the “splash zone” are those in the audience that want to actively participate. They’re happy get soaking wet as part of the performance; or they’re the people that sit close to the stage – knowing that they leave themselves open to ridicule by the comedian.
The majority of course want a less active participation but are none the less engaged and look forward to watching the interaction between the performer and those in the splash zone.

Applying this to transmedia storytelling we learn that each audience member chooses their level of participation based on their comfort level. It would be wrong to force everyone into the splash zone and be glad of and for those who enjoy it.