» 2010 » September
robert | September 23, 2010 ‐ 2 Comments
This is a presentation made to the Music Business School in London, England that discusses narrative engagement as a way to connect with fans and increase revenue.The Music Business School operates a fast-track industry course for those running or seeking to run independent record labels and developing recording artists.
Some important points made in the presentation are:
(a) why and how storytelling techniques can be used to increase sales
(b) why the audience should be placed at the heart of everything the label does
(c) why a music tax collected via ISPs is a bad idea for independents
(d) how piracy can be embraced and used as a part of a multi-platform business strategy.